Actor Kriti Sanon Partners mCaffeine To Launch D2C Skincare Brand Hyphen– Bollywood actor Kriti Sanon partnered with PEP Technologies, the parent company of mCaffeine, to launch a premium skincare brand – Hyphen.
As per the statement released by the officials, PEP Technologies will invest INR 30 Cr in Hyphen and will be the majority shareholder.
Sanon has been joined by Vaishali Gupta, senior growth manager at mCaffeine, along with founding members of PEP Technologies – Tarun Sharma, Saurabh Singhal, Mohit Jain, and Vikas Lachhwani.
The brand launched three daily skincare products. Hyphen will utilize the existing logistics network of mCaffeine to reach 18,000 pin codes from day 1.
Hyphen says its products will be vegan, PETA-certified, and cruelty-free. The product will maintain a zero-plastic footprint throughout its operations.
The D2C brand aims to generate a revenue of INR 100 Cr in the first 12 months of operations.
Kriti Sanon, cofounder and chief customer officer of Hyphen Said –
“We are very excited to unveil our extraordinary brand, Hyphen, to the world. Our journey starts with rigorous research and comprehensive market studies, and the experience that the PEP Technologies team has, enabled us to truly understand the industry and pave the way for Hyphen’s creation,”