Coca-Cola signed an eight-year deal as the global partner of cricket’s governing body, the International Cricket Council (ICC) on December 26, 2023. The partnership will cover all the ICC events across all three formats until the end of 2031.
Coca-Cola’s new deal with the ICC will extend the partnership to 13 years between 2019 and 2031 and will be one of the longest-ever partnerships by the ICC with a single brand.
ICC Chief Commercial Officer Anurag Dahiya said
“I am thrilled to welcome back The Coca-Cola Company as an ICC global partner as we enter a landmark eight-year partnership, which unites one of the world’s leading brands with the second largest sport in the world. This long-term collaboration ushers in a new commercial era, filled with exciting prospects for the sport.”
“With the men’s T20 World Cup in the USA and West Indies, and the women’s edition in Bangladesh just around the corner, we’re poised for unprecedented global growth and engagement. This partnership not only celebrates our sport’s expansion but also promises innovative opportunities to enhance our fans’ experience worldwide,”
Coca-Cola Company
- Owner: Berkshire Hathaway
- Founder: Asa Griggs Candler
- CEO: James Quincey (1 May 2017–)
- Headquarters: Atlanta, Georgia, United States
- Founded: 1892, Atlanta, Georgia, United States
- CFO: John Murphy
International Cricket Council
- Headquarters: Dubai, United Arab Emirates
- Founded: 15 June 1909
- Subsidiary: Asian Cricket Council
- Award(s): ICC Awards
- CEO: Geoff Allardice
- Chairman: Greg Barclay